Development
Design
Marketing
Business
Date
TBC
Duration
20 minutes
Location
TBC
Note: This session is included in the conference ticket, but specific program has not been finalised.
Developing products takes a lot of time and money. And what if you finally launch a product, and your target audience hates it? In this talk, Markéta will share Ulab’s process for testing products that are not yet on the market or don’t yet exist. You will learn how to assess people’s interest in your offer, get feedback from real potential customers, and estimate cost per acquisition.
Markéta Kabátová
CEO
uLab
Markéta is the founder of the uLab agency, which helps Czech companies grow abroad with digital advertising. uLab manages campaigns with a yearly budget of over 16M euros. She loves sharing her know-how with the PPC community in short episodes on the podcast PPC Brainfood and in her newsletter that she has been sending for the last five years. You may also know her from the PPC Camp Conference, the most well-known professional event for Czech PPC professionals.
