Development
Design
Marketing
Business
Date
TBC
Duration
20 minutes
Location
TBC
Note: This session is included in the conference ticket, but specific program has not been finalised.
In this talk, Lautaro will discuss the advantages and the step-by-step process of developing an ad-hoc metrics system for a SaaS product. He’ll highlight how using a system like this can offer valuable insights and help you make data-driven decisions to enhance a product’s performance and improve user satisfaction. The methodology will cover topics like identifying key metrics, setting up data collection mechanisms, utilising analytics tools, and leveraging data you obtain to drive continuous improvement in a SaaS offering.
Lautaro J. Russo
Sr. Quantitative UX Researcher
MEWS
Lautaro is a mix-method researcher with a background in psychology and statistics. His field of expertise is creating metrics and quantifying psychological variables. He has worked in many diverse fields, such as hospitality, fintech, esports, and politics. Currently, Lautaro is working on finishing a book on UX research.
