Development
Design
Marketing
Business
Date
TBC
Duration
40 minutes
Location
TBC
Note: This session is included in the conference ticket, but specific program has not been finalised.
AI is all the rage, isn’t it? You can’t read the news without someone proclaiming it to be the best thing since sliced bread or the bringer of doom. But what does it really do and how will it affect your job? If ChatGPT can generate a business proposal for a start-up in the tone of voice of Coca-Cola ads and generate a website to go with it — will we need copywriters and designers in the future?
In this talk, Phill will explore what designers need to know about AI beyond the hype, how they can stand out from the crowd, and what they should do right now to stay relevant and 10x their productivity. AI will be many things, but it should be an opportunity for growth!
Philip Bonhard
Head of Experience Design
Lloyds Banking Group
Phil is the Head of Experience Design for Homes and Mortgages at Lloyds Banking Group, the UK’s biggest home purchase lender. He’s passionate about designing products and services that make people’s lives better and believes building stuff is more important than describing it. Prior to joining Lloyds, he headed up experience design for the Economic Crime Prevention Platform, worked in academia and at big consulting firms, and ran his own design agency.
