Emergent Service Design: Collaborating Toward SD Thinking in the Real World

• What is the talk about?

  Nik: I'm in the early stages of trying to bring a user centric mindset to the way we do things at Česká spořitelna. This means changing the way we present ourselves from billboards, TV, web and branches. And that means a change in the way we, in the bank, work together.
  
  I'll share my experiences.

• Who is it for?

  Nik: Anyone interested in real world challenges in modernising the way a big, traditional organization works.

• What will the audience get from it?

  Nik: Insights, inspiration, warnings. :-)

• What do you presently work at?

  Nik: Evangelizing User Centric thinking.

• Which of your existing achievements do you value the most?

  Nik: My kids.

• What would you like to achieve?

  Nik: Bringing Service Design to the government :-)

• What do you look forward to at the WebExpo?

  Nik: Meeting other web enthusiasts.

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