# Session title

Aim for the stars: Setting product goals to make your digital product a success

## Session URL

https://staging.webexpo.net/prague2024/sessions/aim-for-the-stars-setting-product-goals-to-make-your-digital-product-a-success/

## Session Type

Conference Talk

## Talk Description

When it comes to creating a product, as the old saying goes, “It’s better to aim for the stars and miss than to aim for a pile of manure and hit it”. This adage raises several questions: How do you set product goals correctly? Is this rule always true, and what should you do when you’re not sure where you’re going?



In the world of product management, defining product goals is the key to success. But sometimes determining the optimal direction can be challenging. In this talk, Michal will show you how to do just that. Do you want to understand how to align your product goals with company vision? Set goals at different product stages? Or use goals to motivate your entire team? This is the talk for you.



For questions and further discussion find the speaker in the Speaker's Corner right after their talk.

## Tags

Business & Growth, Design Thinking & UX, Service Design & CX

## Session Focused on

Web Development: 20%, Design & UX: 60%, Marketing: 60%, Business: 100%

## Session Presenter

Michal Voják

## Session Presenter Bio

Michal is the co-founder of the digital product design and digital agency, Designers & Developers, and has worked as a product designer for many years. At his digital agency, Michal helps companies to implement business and product outcomes and product discovery processes to increase the value of their products. For the last three years, he has also been running the internal startup at Designer & Developers, a product discovery app called userUP.

## Session Details

### Date

May 29, 2024 2:00 pm

### Duration

40 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic