# Session title

Get ready for the end of third-party cookies: Essential steps for marketers and developers

## Session URL

https://staging.webexpo.net/prague2024/sessions/get-ready-for-the-end-of-third-party-cookies-essential-steps-for-marketers-and-developers/

## Session Type

Conference Talk

## Talk Description

Explore the evolving digital landscape post-third-party cookies and Google’s Privacy Sandbox. Discover implications for data and marketing, and actionable insights to adapt effectively. Learn about the core features of Google’s Privacy Sandbox and strategies for enhanced privacy. Prepare for the change with practical steps like adjusting scripts, enriching data, and implementing alternative strategies for continued effectiveness in a cookieless environment.



For questions and further discussion find the speaker in the Speaker's Corner right after their talk.

## Tags

Data, Future of Work, Marketing, Performance

## Session Focused on

Web Development: 40%, Design & UX: 0%, Marketing: 100%, Business: 60%

## Session Presenter

Aneta Holá

## Session Presenter Bio

Aneta is a freelancer specialising in web analytics and she is a Google Certified Trainer for Google Analytics 4. She thrives in tools like GA4, GTM, and Looker Studio, and she excels in web analytics implementation and reporting. Aneta is passionate about helping companies harness the power of data and actively encourages women to explore and thrive in the realm of web analytics.

## Session Details

### Date

May 30, 2024 11:00 am

### Duration

40 Minutes

### Specific Location

Lucerna Cinema

### General Localtion

Lucerna Palace, Prague, Czech Republic