# Session title

Global product personas

## Session URL

https://staging.webexpo.net/prague2024/sessions/global-product-personas/

## Session Type

Conference Talk

## Talk Description

When the product, research and business intelligence teams at leading sports app Livesport joined forces, they were able to deliver global product personas in less than a year. How did they do it? In this talk, Honza and Daniel take you through the whole process. You’ll learn how to create international research capability, perform qualitative research globally, run a worldwide survey, analyse it, and deliver and communicate your personas. They’ll also show you how Livesport works with their personas and designs for each of them.



For questions and further discussion find the speaker in the Speaker's Corner right after their talk.

## Tags

Business & Growth, Data, Design Thinking & UX, Marketing, Research

## Session Focused on

Web Development: 0%, Design & UX: 100%, Marketing: 40%, Business: 80%

## Session Presenter

Honza Valder

## Session Presenter Bio

After working as a skilled design leader and manager in Fintech for many years, Honza switched teams two years ago and is now an “expert” on everything sports at Livesport. While he can’t score a goal to save his life, he’s responsible for ensuring the smooth delivery of sporting moments and emotions to tens of millions of users across the globe.

## Session Details

### Date

May 30, 2024 3:00 pm

### Duration

40 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic