# Session title

Signal to noise in the age of misinformation

## Session URL

https://staging.webexpo.net/prague2024/sessions/signal-to-noise-in-the-age-of-misinformation/

## Session Type

Conference Talk

## Talk Description

In today's modern world, we navigate a landscape rife with misinformation, which seamlessly infiltrates every facet of our lives, profoundly impacting us both personally and in our professional spheres. For designers, product managers, and researchers alike, the stakes are high, as misinformation has the potential to derail the products and services we dedicate ourselves to, while also posing significant risks to our professional development and mental well-being.



Mastering the ability to discern the essential truths from the sheer volume of falsehoods is not just a skill, but a necessity for ensuring career longevity and safeguarding mental health in these turbulent times.



In his insightful talk, Nick will illuminate the evolving roles of designers, product managers, and researchers in this complex landscape, particularly in light of AI's enduring presence in our professional lives. The traditional roles of facilitating interviews and distributing surveys are no longer sufficient. Nick will guide you through the transformative journey necessary to become a high-value professional in your field, armed with the capabilities to navigate and thrive amidst the challenges posed by AI and misinformation.



For questions and further discussion find the speaker in the Speaker's Corner right after their talk.

## Tags

Design Thinking & UX, Marketing, Research, Service Design & CX

## Session Focused on

Web Development: 60%, Design & UX: 100%, Marketing: 100%, Business: 100%

## Session Presenter

Nick Fine

## Session Presenter Bio

Dr Nick Fine is a UX psychologist and user researcher specialising in evidence-led product design, behavioural modelling, and human-centred decision-making. With over two decades of experience working across enterprise, SaaS, and complex technical products, he helps organisations move beyond surface-level UX and build the right thing based on validated user needs. Dr Nick is known for his rigorous stance against checkbox research, vibes-based design, and untested assumptions, and for translating psychology and research insight into practical product outcomes. He currently works in the Office of the CTO at Adaptavist and regularly speaks on scientific design, AI-accelerated research, and the future of UX practice.

## Session Details

### Date

May 29, 2024 5:00 pm

### Duration

40 Minutes

### Specific Location

Lucerna Cinema

### General Localtion

Lucerna Palace, Prague, Czech Republic