# Session title

What does your product team need to learn to really understand their users?

## Session URL

https://staging.webexpo.net/prague2024/sessions/what-your-product-team-needs-to-learn-to-really-understand-their-users/

## Session Type

Conference Talk

## Talk Description

Deep insights come from more than just a good chat, but how far can you lean into UX research without wasting time and effort? And how do you build the essential foundation that every UX designer, product manager, and business owner needs to create cost-effective communication with users? Ivana will share her experiences and lessons learned while building a UX Research Academy for 50 members of the Alma Career team engaged in UX research democratisation.



For questions and further discussion find the speaker in the Speaker's Corner at 4:40 pm on Wednesday, May 29.

## Tags

Design Thinking & UX, Research

## Session Focused on

Web Development: 20%, Design & UX: 100%, Marketing: 20%, Business: 20%

## Session Presenter

Ivana Kolcunová

## Session Presenter Bio

During her nine years of experience as a UX researcher at Alma Career (formerly LMC), Ivana also led the UXR team. During this time, she initiated the creation of democratised UX research, advocated for creating a research operations role, and helped establish the UX Research Academy (UXRA), which supports democratised UX research in Alma Career. Additionally, Ivana is a professional aerial acrobat and dance movement therapist.

## Session Details

### Date

May 29, 2024 4:00 pm

### Duration

20 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic