# Session title

Will people love your product? Test it!

## Session URL

https://staging.webexpo.net/prague2024/sessions/will-people-love-your-product-test-it/

## Session Type

Conference Talk

## Talk Description

Developing products takes a lot of time and money. And what if you finally launch a product, and your target audience hates it? In this talk, Markéta will share Ulab's process for testing products that are not yet on the market or don't yet exist. You will learn how to assess people's interest in your offer, get feedback from real potential customers, and estimate cost per acquisition.



For questions and further discussion find the speaker in the Speaker's Corner at 10:40 am on Wednesday, May 29.

## Tags

Business & Growth, Marketing, Research

## Session Focused on

Web Development: 20%, Design & UX: 20%, Marketing: 100%, Business: 100%

## Session Presenter

Markéta Kabátová

## Session Presenter Bio

Markéta is the founder of the uLab agency, which helps Czech companies grow abroad with digital advertising. uLab manages campaigns with a yearly budget of over 16M euros. She loves sharing her know-how with the PPC community in short episodes on the podcast PPC Brainfood and in her newsletter that she has been sending for the last five years. You may also know her from the PPC Camp Conference, the most well-known professional event for Czech PPC professionals.

## Session Details

### Date

May 29, 2024 10:00 am

### Duration

20 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic