# Session title

From gut feeling to growth: Setting killer KPIs for marketing

## Session URL

https://staging.webexpo.net/prague2025/sessions/from-gut-feeling-to-growth-setting-killer-kpis-for-marketing/

## Session Type

Conference Talk

## Talk Description

Strategic KPI planning. Aligning short & long-term goals in marketing. Don’t let your marketing team head in the wrong direction. Only to be surprised when the results don’t match your expectations. This session dives into how to effectively set and align short-term and long-term KPIs to ensure clarity, accountability, and real business impact. Featuring case studies from internal teams and agency collaborations.





## Tags

Business & Growth, Data, Marketing, Performance

## Session Focused on

Web Development: 0%, Design & UX: 0%, Marketing: 100%, Business: 100%

## Session Presenter

Tomáš Schwarz

## Session Presenter Bio

Tomáš is a performance-driven marketing strategist and the co-founder of Upster, a digital agency focused on scalable growth. He specialises in data-backed strategies, performance marketing, and business acceleration. With a strong analytical mindset and a passion for measurable results, Tomáš helps brands grow faster and smarter — combining data insights, digital tools, and creative execution to maximize ROI.

## Session Details

### Date

May 28, 2025 3:20 pm

### Duration

20 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic