# Session title

Just-in-time content design: Why timing is the key to better collaboration and UI content

## Session URL

https://staging.webexpo.net/prague2025/sessions/just-in-time-content-design-why-timing-is-the-key-to-better-collaboration-and-better-ui-content/

## Session Type

Conference Talk

## Talk Description

When content design is brought in late, you run the risk of it becoming a quick fix rather than an integral part of the user experience. Just-in-time content design applies a dual approach: integrating content at the right moments within team workflows and delivering it strategically in the UI to meet user needs. Through real-world examples, Erin will illustrate timing principles that guide you on when to bring in content designers to foster cross-functional collaboration and shape product flows, and on crafting UI content that resonates — precisely when users need it.





## Tags

Content, Design Systems

## Session Focused on

Web Development: 60%, Design & UX: 100%, Marketing: 60%, Business: 60%

## Session Presenter

Erin O'Loughlin

## Session Presenter Bio

Erin is a seasoned content design manager specialising in user-centred content for B2B and B2C digital products. With over 15 years in UX design across design agencies and in-house teams, Erin has been both the sole UX writer, introducing and scaling content design practices, and a leader in building and managing content design teams. She currently heads the content design team at Mews, driving innovation in hospitality tech.

## Session Details

### Date

May 29, 2025 5:00 pm

### Duration

20 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic