# Session title

Keynote: Strategic thinking for everyone

## Session URL

https://staging.webexpo.net/prague2025/sessions/opening-keynote-by-mark-pollard/

## Session Type

Conference Talk

## Talk Description

In this talk, Mark will teach you frameworks and tools that strategists use to think through problems. However, he'll apply the techniques on issues facing people in the audience.



You'll learn:1. Ideas - linear and lateral thinking2. Insights - what they are and how to have them3. Problems - why they're useful4. The Four Points Framework - and how to apply it to your life





## Tags

Business & Growth, Content, Future of Work, Marketing

## Session Focused on

Web Development: 60%, Design & UX: 60%, Marketing: 100%, Business: 100%

## Session Presenter

Mark Pollard

## Session Presenter Bio

Mark is a strategist, author, and podcast host who founded Stealth — the Southern Hemisphere’s first full-colour hip-hop magazine — at age 20. He hosts the Sweathead podcast (1.6M listens) and has consulted for top brands like Meta, Twitter, and The Economist. His book, Strategy Is Your Words, raised $37K on Kickstarter and sold 8,000 copies. With trainings taught in over 25 countries already (and counting), his work reaches hundreds of thousands of people every month.

## Session Details

### Date

May 28, 2025 9:00 am

### Duration

40 Minutes

### Specific Location

Lucerna Great Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic