# Session title

Retention magic: Creative ways to keep your users coming back

## Session URL

https://staging.webexpo.net/prague2025/sessions/retention-magic-creative-ways-to-keep-your-users-coming-back/

## Session Type

Conference Talk

## Talk Description

Retention isn’t one-size-fits-all! In this talk, Adéla will explore how identifying your target audience can make or break your retention efforts. Learn why the “best” tool might not be the best for you, why experimentation is key, and how data-driven insights can help you turn small user segments into big wins. Backed by real-world examples and surprising findings, this session will help marketers, product managers, and many more rethink how they keep their users engaged.





## Tags

Content, Data, Marketing, Performance

## Session Focused on

Web Development: 20%, Design & UX: 60%, Marketing: 100%, Business: 80%

## Session Presenter

Adéla Keršlágerová

## Session Presenter Bio

Adéla is a marketing leader at uLékaře.cz. She is passionate about exploring new formats and crafting engaging content for websites, social media, and digital channels. She started out as a content specialist and has progressed to the Head of Marketing. In this position, she develops content strategies and traffic-boosting campaigns, creates editorial calendars, and leads a collaborative team.

## Session Details

### Date

May 28, 2025 3:00 pm

### Duration

20 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic