# Session title

Premium Workshop: Content design in complex systems for non-writers

## Session URL

https://staging.webexpo.net/prague2026/sessions/premium-workshop-content-design-in-complex-systems-for-non-writers/

## Session Type

Premium Workshop

## Talk Description

In complex products, “intuitive” design isn’t always enough. When users face massive data tables, intricate dashboards, and high-stakes decisions, content becomes a critical companion, guiding and supporting them throughout their journey.



This full-day workshop teaches you how to build a strategic content design framework for professional systems and how to leverage AI tools effectively to execute it. You'll learn to create clear, consistent content that helps users succeed, evaluate AI-generated copy, and build scalable style guides that work across your entire product.








https://www.youtube.com/watch?v=iGgwsas50XE




What will attendees learn?




Define voice, tone, style, and terminology that scales across professional products



Build a strategic content design framework for complex, data-heavy systems



Create practical writing frameworks for common UX patterns (error messages, success states, dashboards, navigation)



Brief and evaluate AI-generated content effectively



Give constructive feedback to writers and AI tools



Apply content design principles across different languages and contexts




Who is the workshop for?



This workshop is designed for product managers, designers, researchers, and developers working on complex or data-heavy systems. You don't need to be a professional writer — this is for anyone who needs to think strategically about content, brief writers or AI tools, or evaluate whether content serves users effectively. If you work with dashboards, enterprise platforms, fintech, or any system where clarity is critical, this workshop is for you. The frameworks and principles taught are also highly applicable to localisation efforts, allowing you to maintain consistent voice and terminology across languages and markets.



What are the attendee requirements?



Attendees should bring a laptop and come with a curious, strategic mindset. No professional writing expertise is required — just a willingness to think critically about how content shapes user experience. If possible, bring examples of content challenges from your own product (screenshots, text samples, etc.) to make the exercises more relevant to your work.

## Tags

AI & ML & Bots, Content, Design Systems, Design Thinking & UX

## Session Focused on

Web Development: 40%, Design & UX: 100%, Marketing: 60%, Business: 80%

## Session Presenter

Michal Kessel Shitrit

## Session Presenter Bio

As Head of English UX Writing at Draft, Michal spends her days juggling Figma files and crafting content for a diverse set of products. She has worked across fintech, e-commerce, and enterprise platforms, helping brands ship clear, intuitive user experiences. With a strong background in localisation, she has helped teams adapt content for global audiences, ensuring products resonate across different languages and markets.

## Session Details

### Date

May 29, 2026 9:30 am

### Duration

480 Minutes

### Specific Location

MSD, FIVE Office Building (Room 1)

### General Localtion

Lucerna Palace, Prague, Czech Republic