# Session title

The keys to effective service design

## Session URL

https://staging.webexpo.net/sessions/the-keys-to-effective-service-design/

## Session Type

WebExpo Workshop

## Talk Description
Workshop summary
Service design combines key elements from user-experience design, interaction design, and quality management to create long-term value. In this full-day masterclass, we’ll review the key elements of each of these disciplines and how they work together to raise customer satisfaction, increase conversions, and enhance key events along the customer journey.

In many ways, the pandemic has raised the general awareness of service design in many unforseen ways. In fact, even some worldwide brands have yet to fully understand how their online and offline activities affect each other – in ways, which when coordinated sensibly, provide greater value and satisfaction for the customer. And this ultimately improves the bottom line.
What will the attendees learn?

 	How service design relates to user experience
 	How you can create value even with a small budget
 	How you can move projects from subjective guesswork to measurable success
 	How you can inspire teams and service providers through inclusivity
 	How you can get the most out of service-design tools including:

 	User-centered-design basics (UCD)
 	Touchpoint analyses
 	Customer journey maps
 	Use cases
 	User scenarios
 	Storyboards
 	Personas
 	Proof of concept / performance metrics



 

And finally, you’ll learn how to choose the best tools and techniques to combine for different projects in order to create a service-design blueprint that truly helps create a shared frame of reference for your team, provide overview, and pinpoint problems waiting for an innovative service solution! Our goal is to help you internalize the key features of service design so you can provide greater value for your employer, team, and clients from the very next day.
Who is the workshop for?
The day has been geared to people who want a better understanding of service design and how this can help their business grow.
## Tags

Business & Growth, Content, Marketing, Research, Service Design & CX

## Session Focused on

Web Development: 20%, Design & UX: 80%, Marketing: 100%, Business: 100%

## Session Presenter

Eric Reiss

## Session Presenter Bio

Eric Reiss has been actively and successfully involved in service-design projects since 1985. He was part of the team that made Scandinavian Airlines “Airline of the Year” in 1985. And a few years later, he worked with British Airways to accomplish the same thing following their privatization. Later, his service design techniques were used to train over 3500 civil servants throughout the European Community.

In more mundane lives, Eric has been a two-term president of the Information Architecture Institute and Professor of Usability and Design at IE Business School in Madrid, Spain. Today, Eric is CEO of the FatDUX Group in Copenhagen, Denmark. He also has several books to his credit. You’ll find him on Twitter at @elreiss.

## Session Details

### Date



### Duration

 Minutes

### Specific Location

Not specified

### General Localtion

Lucerna Palace, Prague, Czech Republic