# Session title The secret to having great ideas ## Session URL https://staging.webexpo.net/sessions/the-secret-to-having-great-ideas/ ## Session Type WebExpo Workshop ## Talk Description Workshop summary The science of creativity is a fascinating one. Having great ideas does not depend on the tools you use, your level of intelligence, your background or some sort of innate predisposition to it. Having great ideas depends only on two things: Knowing what processes to follow Knowing how to activate them   Most importantly, 90% of the job is practicing it, which is why during this workshop we will do precisely that. You will leave the event with a thorough understanding of how creativity works in practice and how you can start applying it in your job. What will the attendees learn? The processes and the science underpinning creative thought. What processes to activate to have the right ideas at the right time and how to do it. How to enter a creative mode and how to enable others to develop the skills necessary to generate high-quality ideas. In sum: how to confidently have the right ideas on command, regardless of the situation. Who is the workshop for? Managers, team members, C-level. ## Tags Business & Growth, Future of Work ## Session Focused on Web Development: 0%, Design & UX: 60%, Marketing: 80%, Business: 100% ## Session Presenter Edoardo Binda Zane ## Session Presenter Bio Edoardo is a management and leadership trainer. He has successfully led seven-figure projects throughout his career, and now he combines his experience with other areas of work to help teams and individuals develop their skills. His goal is to give them the right communication and leadership skills to thrive in increasingly dynamic markets, face frequent disruption, and increase their ability to generate value. In short, Edoardo is preparing teams and leaders for the future of work. ## Session Details ### Date ### Duration Minutes ### Specific Location Not specified ### General Localtion Lucerna Palace, Prague, Czech Republic